Sell on WhatsApp without sending anyone to a website.
The most expensive moment in an online sale is the one where you ask someone to leave the app they were in. A link to a website is a handover, and handovers lose people.
An Octwin agent keeps the whole purchase in the thread: browse, choose, add to cart, confirm, pay. The customer never changes app, and you never lose the conversation that led to the sale.
The whole purchase, in one conversation
Each step below is something the agent renders in the chat, not a page it links to.
- Browse
- A scrollable product carousel with photos, names and prices.
- Narrow
- Option lists and buttons instead of typing a product name.
- Add
- Items go into a cart the customer can review and change.
- Confirm
- The cart is read back before anything is charged.
- Pay
- A payment request in the thread.
- Follow
- Order updates without the customer having to ask.
Your products, your fields, your prices
The catalogue is your data — names, photos, prices, and whatever else you track. It is not a template you have to squeeze a business into.
Every cart and every order is a record your team can work with afterwards. An abandoned cart is something you can act on, not a visitor who quietly disappeared.
Answers come back instantly when the customer taps
Browsing a catalogue is almost entirely taps — next, this one, add, checkout. Those are decisions, not questions, so they route straight to the right step with no model call.
That is what keeps a long browsing session from costing you an AI call per swipe.
- Instant
- on every tap — no AI thinking time
- Zero
- AI cost on a tap. Not cheaper: none.
When a person is needed, they arrive with the story
A question the agent cannot answer opens a case and routes it to someone on your team, with the whole conversation and the cart attached. The customer does not repeat themselves, and the sale does not restart.
What works today, and what does not
- Messaging a customer outside WhatsApp’s 24-hour window — including an abandoned-cart nudge a day later — needs an approved WhatsApp template, and that path is still coming.
- We do not offer broadcast campaigns on WhatsApp today. A vendor promising you one without mentioning templates is not telling you about the 24-hour window.
- Payment options depend on what you can already accept. The agent asks for payment in the thread; it does not replace your payment provider.
Questions people ask
- Does the customer leave WhatsApp to pay?
- The confirmation and the payment request happen in the thread. What completes the payment depends on the provider you already use.
- Can I use my existing product catalogue?
- Yes — the catalogue is your own records, with your fields, photos and prices, rather than a fixed template.
- What happens to an abandoned cart?
- It stays as a record your team can see and act on. Reaching back out more than 24 hours later needs an approved WhatsApp template, which is not available yet.
- Does it work on my website as well?
- Yes. The same agent runs on an embeddable web widget, with the same catalogue and cart.
Keep reading
What a WhatsApp AI agent does · Taking bookings instead of orders · Ready-made selling agents
Put your catalogue in the conversation.
Try it on your own website first — nothing is visible to a customer until you decide it is.
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